As asked
A company has five products with inconsistent animation patterns. How would you create a motion system that teams will actually adopt?
Sample answer outline
Start with principles tied to product behaviour: feedback, continuity, hierarchy, and attention management. Define reusable tokens for duration, easing, delay, and choreography, plus patterns for common interactions such as navigation, disclosure, loading, and confirmation. Build examples in the design system and implementation libraries so teams do not have to translate abstract guidance by hand. Roll out through audits, templates, office hours, and a contribution model. The trap is making a beautiful motion deck with no engineering path or product-specific rules.
Expect these follow-ups
- What should be a token and what should stay bespoke?
- How do you measure whether the motion system improved the product?
- How do you handle a product whose brand needs a different motion feel?