As asked
Explain what a p-value is to a non-technical product manager in under two minutes.
Sample answer outline
A p-value answers: 'if the new variant was actually the same as control, how often would I see data this surprising by pure chance?' A small p-value (typically <0.05) means: this result would be rare if nothing was really different, so we have evidence something IS different. Critically, the p-value does NOT tell you the probability the new variant is better, or by how much. For business decisions, pair it with effect size and confidence interval. Warn against p-hacking and peeking.
Expect these follow-ups
- What does a confidence interval add that the p-value doesn't?
- When would you accept p=0.10 as good enough?
- Why is peeking at p-values dangerous?