As asked
You arrive at work and the on-call alert says conversion rate dropped 20% overnight compared to the same time last week. Walk me through your investigation step by step.
Sample answer outline
The candidate should immediately check for data pipeline issues (instrumentation change, tracking bug) before assuming a real product issue. Then segment by platform, geography, device, and traffic source to isolate the affected population. Check if any experiments launched or code was deployed overnight. Compare the raw event counts to rule out a logging failure. Only after ruling out instrumentation errors does the candidate form product hypotheses.
Expect these follow-ups
- How do you distinguish a tracking bug from a real conversion drop in the first 15 minutes?