As asked
The Instagram feed ranking team wants to improve time-spent as a metric. You are running an experiment with a new ranking signal. How do you design the experiment, choose metrics, and decide whether to ship?
Sample answer outline
A strong answer frames the guardrail metrics (likes, comments, shares, follows) alongside the primary metric (time-spent), explains why time-spent alone can be gamed by addictive bad content, and designs an A/B test with holdout sizing based on minimum detectable effect. The candidate should mention how to handle network effects in feed experiments (users on the same social graph can contaminate control and treatment), and what Novelty effect means for ramp duration.
Expect these follow-ups
- Your experiment shows time-spent up 3% but shares down 5%. Do you ship?
- How do you measure long-term user satisfaction when your experiment only runs for two weeks?