Dear Hiring Manager,
I judge my work by what changes for users after it ships, not by how the mockups look in my portfolio. At Wren Financial I redesigned an onboarding flow that quietly lost a third of new users, and we won most of them back. Designing for outcomes rather than applause is the approach I would bring to your product team.
Product design is problem solving with the user in the room, and I keep them there from first sketch to final ship. I start with research rather than aesthetics, I prototype quickly so we learn from real reactions instead of opinions, and I stay close to engineering so the shipped product matches the intent. I am comfortable defending a decision with evidence and just as comfortable changing my mind when a usability test proves me wrong.
At Wren Financial I led the redesign of our account opening flow after research showed people abandoning at the identity step. By restructuring the flow around progressive disclosure and rewriting the most confusing screens, I lifted completion from 62 percent to 84 percent and cut support contacts about onboarding by nearly half. The work shipped through three rounds of usability testing rather than a single big reveal.
Your advert mentions improving activation for new users, which is the kind of measurable design problem I am drawn to. I would enjoy walking you through how I would research and test my way into it. Could we arrange a short conversation?
Yours sincerely, Elena Marchetti