Amelia Roberts
amelia.roberts@example.com+44 20 7946 0151linkedin.com/in/ameliaroberts
Summary
Product designer with 7 years designing SaaS workflows from discovery through shipped product.
Experienced in user research, interaction design, design systems, prototyping, accessibility, and measuring design impact after launch.
Experience
Senior Product Designer
ClinicFlow | London, UK | February 2022 - Present
- Lead design for patient scheduling and clinician workflow products used by 6,500 healthcare staff.
- Redesigned appointment triage flows, reducing average booking time by 34% and support escalations by 21%.
- Conducted 48 user interviews and usability tests to prioritise workflow issues across clinics and call centres.
- Built Figma design-system components with accessibility guidance, reducing UI rework in engineering by 29%.
- Partner with PM, engineering, research, and compliance to ship regulated workflows in quarterly releases.
Product Designer
LedgerWise | Bristol, UK | May 2018 - January 2022
- Designed onboarding, reporting, and approval workflows for finance teams at 1,100 companies.
- Improved trial activation by 13% through simplified setup, clearer empty states, and progressive disclosure.
- Created clickable prototypes for discovery and sales validation, cutting build-before-validation work by 40%.
- Documented interaction patterns for tables, filters, forms, and permissions in the shared design system.
UX Designer
North Studio | Leeds, UK | September 2015 - April 2018
- Delivered research, wireframes, and visual designs for ecommerce, education, and charity clients.
- Ran usability tests with 72 participants and translated findings into prioritised product changes.
- Improved mobile checkout completion by 10% for a retail client after simplifying address and payment steps.
- Collaborated with frontend engineers to improve responsive behaviour and WCAG AA coverage.
Skills
Design
Interaction design, UX research, Prototyping, Visual design, Information architecture
Systems
Design systems, Accessibility, WCAG 2.2, Component libraries
Research
User interviews, Usability testing, Journey mapping, Survey synthesis
Tools
Figma, FigJam, Maze, Dovetail, Jira
Education
- BA Interaction Design, University of the Arts London
- NN/g UX Certification