As asked
A new project management app shows an empty dashboard after signup. Write the empty state strategy, not just the headline.
Sample answer outline
The empty state should orient the user, explain why the space is empty, and provide one primary next action. The copy should reflect the user's stage: a first-time user needs setup guidance, while an established user with no tasks may need reassurance or a filter reset. Avoid generic cheerleading and avoid presenting three equal calls to action. Pair the message with an affordance such as creating the first project, importing tasks, or using a template. Senior candidates connect the copy to activation metrics and onboarding research rather than treating it as decoration.
Expect these follow-ups
- What would you change for an enterprise admin setting up a team?
- How do you decide whether to use a template gallery or one primary button?
- What metric would tell you the empty state is working?
empty-statesactivationonboarding