As asked
Show me how you would rewrite a poor interview question like 'Would this faster checkout make you buy more often?' What are you trying to learn instead?
Sample answer outline
The original question leads the participant and asks them to predict future behaviour, which people are poor at doing. A better line of questioning explores recent behaviour: 'Tell me about the last time you abandoned checkout' and 'What happened next?' Probe for context, alternatives, workarounds, and consequences. The interviewer should avoid selling the solution or naming the desired outcome. Candidates who can rewrite questions on the fly usually understand that research quality depends as much on moderation as on recruitment.
Expect these follow-ups
- How do you probe without making the participant feel judged?
- What do you do when a stakeholder insists on asking solution-validation questions?
- How would you turn interview findings into a survey?
interviewingbiasmoderation