| Interview rounds | Portfolio, product critique, design exercise, cross-functional and manager conversations. | Portfolio, app critique, design exercise, research or metrics discussion and manager fit. |
| Design craft | Camera flows, messaging, AR lenses, creator tools and fast social interactions. | Discovery, search, boards, shopping journeys and visual recommendation surfaces. |
| Portfolio signal | Consumer social craft, interaction detail and cultural awareness. | Visual organisation, inspiration loops, commerce and measurable product outcomes. |
| Product thinking | Youth behaviour, communication, creation and AR engagement. | Intent, taste, saving behaviour, shopping conversion and long-session discovery. |
| Research depth | Often lightweight and fast, tied to product iteration. | User intent and discovery behaviour can carry more explicit research weight. |
| Take-home | Possible design exercise by team. | Possible design exercise or critique. |
| Offer typical TC | High public-company package, more volatile with ads cycle. | High public-company package with ads and shopping growth context. |
| Decision speed | Usually fast and team-specific. | Structured, with portfolio and product fit carrying weight. |