| Portfolio review style | Deep dive on fewer shipped projects, judgement and business context. | Structured portfolio review across process, craft, impact and collaboration. |
| Whiteboard exercises | Less formulaic, often problem discussion or critique with senior designers. | Common product design exercise with clear user, flows and tradeoffs. |
| Hands-on critique | Strong focus on taste, narrative and whether choices fit the product strategy. | Critique checks hierarchy, usability, systems thinking and measurable impact. |
| Behavioural framework | Culture Memo, candour, high talent density and independent judgement. | Meta PSC, influence, conflict and cross-functional execution. |
| Work-sample focus | Senior ownership, not a generic UI exercise. | End-to-end product thinking, interaction detail and scale constraints. |
| Research depth | Evidence of user and content understanding matters, but style varies by team. | Design decisions should connect to research, metrics and experiment learning. |
| Offer typical TC | Top-market salary-heavy packages with unusual compensation shape. | High Big Tech TC with equity and level calibration. |
| Decision speed | Selective and team-specific. | More structured and usually easier to prepare for. |